For the business behind your photography
Running a photography business is two jobs. One is the work you love: the sessions, the light, the moment a client sees their photos. The other is everything around it. There are prep notes and editing queues, follow-ups and invoices, posts to plan and reviews to thank people for, receipts, mileage and license renewals. None of it is hard. It just adds up, and it’s scattered across your inbox, your phone, sticky notes and three or four apps that don’t talk to each other.
The Photo Business Activity Ledger brings that second job into one place. Open it in the morning and it tells you what needs you today: the session to prep for, the gallery that’s due, the client to follow up with, the invoice that’s late. It gets the words ready for you, from pitches and invoices to reminders and thank-you notes. It also keeps track of the dates, so you don’t have to hold them in your head.
Most missed follow-ups and late galleries don’t happen because you didn’t care. They happen because the reminder lived only in your head. Once something is in the ledger with a date, it shows up on Today when it’s due.
A list of everyone to get back to is far easier to work through than a vague feeling that you’re forgetting someone.
One week of notes tells you little. A few months tells you which posts bring inquiries, which ads actually book sessions, which months run slow, and what your real profit is after expenses and mileage.
You always know what’s quoted, what you’re owed and what’s been paid. Licenses that are about to expire come up for renewal, and your expenses and mileage are ready at tax time instead of rebuilt from memory.
Galleries arrive on time, follow-ups happen when you said they would, and every review gets a thank-you. That’s what keeps a small studio’s reputation strong and the referrals coming.
When the details live in the ledger, you can stop carrying them around and give that attention to your clients and your camera.
Logging takes a few minutes a day: a session when you book it, an expense when you pay it, a tick when you’re done. The value grows the longer you keep it. The best time to start is with your next booking.
The whole working week
Today · Follow-up · Calendar
Sessions coming up, galleries owed, invoices waiting and people to follow up with. Due dates bring the next action to Today.
Sessions / Events · Retouching
Keep package details and prep notes with each session. Move editing jobs along and mark the gallery delivered.
What to charge · Money · Expenses
Plan quotes, track invoices and license renewals, and record expenses and mileage. Export expenses for your accountant.
Prospects · Marketing · Social · Ads · Website
Keep prospects, seasonal plans, posts, ad results and website checks together. Prepare messages, then send them from your own accounts.
A look at your day
Juniper Lane Photography is the made-up sample studio in your welcome guide. The Claude sample requires sign-in to Claude.
One ledger for the business behind your photography — with the sample studio Juniper Lane Photography to show you the way.
Start with the welcome guide
A friendly tour of every tab. Start with Today, Sessions / Events and Money, and add the rest as you go.
Two ways to use it
Both editions include the welcome guide and full user guide.
A file that stays with you.
Paid download
Your ledger, with Claude.
Paid download
Have a complimentary code? Apply it at checkout.
Not sure which edition fits, or how the ledger works with your business? Contact me and I’ll help you sort it out.